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Is your mobile strategy at the top of its game? Are you working with qualified PPC professionals? Is your online store ready for the holiday surge? If you’re looking for insights about those topics, the tips in this week’s 5 on Friday can help.Retail Marketing for Small Business Owners

1. 5 Ways Smartphone Shopping and Social Media Are Changing Retail Marketing
Is your website optimized for mobile shoppers? Are you targeting customers who are active on social sites? Monika Jansen shares some convincing stats for retailers.

2. Online Shopping Will Surge This Holiday Season. Are You Ready?
Is your eCommerce site ready for the holiday rush? In Rieva Lesonsky’s review of a recent SOASTA survey, you’ll find out why shoppers are heading online to make their purchases.

3. 3 Ways to Improve Your Retail Marketing Efforts
What’s in store for retail marketing? Monika Jansen shares insights on mobile POS, the social-local-mobile trifecta, and big data analytics.

4. Is Your Online Marketing Agency Really Qualified?
Want help sorting through the lingo about PPC certification? Get the scoop from Jason Longo, one of our team members at Solid Cactus.

5. 5 Marketing Lessons From Inc. 500 Companies
Looking for ways to improve your marketing efforts? Check out Monika Jansen’s takeaways from some winning companies.

Have other marketing lessons to share with our readers? We’d love to hear from you in the comments below. Thanks again!

Image courtesy of nature.org.

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    • http://bvdiphoneapp.com/ Ray Burton

      Hey some great tips here. However Monica’s suggestion, ‘Blog consistently (at least once a week)’ is easier said that done for some. Businesses that have a limited product range can find it difficult to keep coming up with fresh content.

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      Blogging consistently is certainly a challenge. Some industries provide consistent full for the fire, however others (like self storage for example) can be frequently stale. Nevertheless, the effort is worth it for the long tail.

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      We help our clients to find customers are and what they want, blog consistently, and market in the right places are good practices. For some businesses these may be time consuming and frustrating. If so outsourcing isn’t a bad idea. Not having a presence online through social isn’t an option.

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    • Steve MacDonald

      Great tips! I strongly agree that its hard to keep up the blog every week but its workable. Creativity and continuous dialogue with your audience or prospect you can always come up with something new each week.