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	<title>Small Business Conversations on the Network Solutions Blog &#187; Build Your Brand Series</title>
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		<title>Smart Working: Interview with Anthony Pappas of The Pappas Group</title>
		<link>https://www.networksolutions.com/blog/2009/09/smart-working-interview-with-anthony-pappas-of-the-pappas-group/</link>
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		<pubDate>Mon, 28 Sep 2009 12:00:39 +0000</pubDate>
		<dc:creator>Steve Fisher</dc:creator>
				<category><![CDATA[Build Your Brand Series]]></category>
		<category><![CDATA[Build Your Business Online Series]]></category>
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		<category><![CDATA[GrowSmartBiz Conference]]></category>
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		<description><![CDATA[I recently had the opportunity to talk with Anthony Pappas of The Pappas Group. He is a really friendly and knowledgeable guy who is a brand expert in not just the &#8220;how&#8221; of creating a brand but what he calls &#8220;the why&#8221; of creating a brand. We sat down and talked about branding and entrepreneurship [...]]]></description>
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		<title>Smart Working Book Review &#8211; ME 2.0 Building Your Personal Brand</title>
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		<pubDate>Fri, 07 Aug 2009 12:00:05 +0000</pubDate>
		<dc:creator>Steve Fisher</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Build Your Brand Series]]></category>
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		<category><![CDATA[small business tips]]></category>
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		<description><![CDATA[Whether you like it or not, the term &#8220;Personal Brand&#8221; is here to stay. Originally called and still in many places &#8220;thought leadership&#8221;, it is about being identified as a leader or expert in some respect. Before it was even given a label, personal brands have been there in front of us and usually related [...]]]></description>
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		<title>Book Review &#8211; Origin of Brands by Al &amp; Laura Ries</title>
		<link>https://www.networksolutions.com/blog/2009/06/book-review-origin-of-brands-by-al-laura-ries/</link>
		<comments>https://www.networksolutions.com/blog/2009/06/book-review-origin-of-brands-by-al-laura-ries/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 12:00:30 +0000</pubDate>
		<dc:creator>Steve Fisher</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Build Your Brand Series]]></category>
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		<category><![CDATA[Al Ries]]></category>
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		<category><![CDATA[branding]]></category>
		<category><![CDATA[Laura Ries]]></category>

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		<description><![CDATA[There are so many books out there on branding that the term branding itself is a bit tired and no one wants to listen anymore. Everyone thinks they know how brands work and pretty much everyone of them have no clue. Despite these brands which result in their most identifiable element &#8211; the logo, the [...]]]></description>
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