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	<title>Small Business Conversations on the Network Solutions Blog &#187; book review</title>
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		<title>Are You Ready to R.O.C.K: A Book Review of The Hidden Power Of Your Customers – Four Keys to Growing Your Business through Existing Customers</title>
		<link>https://www.networksolutions.com/blog/2011/09/are-you-ready-to-r-o-c-k-a-book-review-of-the-hidden-power-of-your-customers-%e2%80%93-four-keys-to-growing-your-business-through-existing-customers/</link>
		<comments>https://www.networksolutions.com/blog/2011/09/are-you-ready-to-r-o-c-k-a-book-review-of-the-hidden-power-of-your-customers-%e2%80%93-four-keys-to-growing-your-business-through-existing-customers/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 14:30:42 +0000</pubDate>
		<dc:creator>John David</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[becky carroll]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[The Hidden Power of Your Customers]]></category>

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		<description><![CDATA[&#160; The Hidden Power Of Your Customers – Four Keys to Growing Your Business through Existing Customers by Becky Carroll is an excellent guide to gaining new customers, but more importantly it teaches the reader how to treat their current customers to gain brand loyalty.  This book is full of practical case studies with insightful [...]]]></description>
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		<title>We Can Be HEROes: A Book Review of Empowered</title>
		<link>https://www.networksolutions.com/blog/2011/08/we-can-be-heroes-a-book-review-of-empowered/</link>
		<comments>https://www.networksolutions.com/blog/2011/08/we-can-be-heroes-a-book-review-of-empowered/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 11:00:35 +0000</pubDate>
		<dc:creator>John David</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[empowered]]></category>
		<category><![CDATA[HEROes]]></category>
		<category><![CDATA[John David]]></category>
		<category><![CDATA[Josh Bernoff]]></category>
		<category><![CDATA[managing employees]]></category>
		<category><![CDATA[Ted Schadler]]></category>

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		<description><![CDATA[The empowerment of consumers means that companies need HEROes (Highly Empowered Resourceful Operatives) to step forward and take the lead. HEROes are actually everywhere in a company. Management merely needs to tap these resources and empower them with the same technology and tools available to the consumer.  The thing about a HERO is that they are already most likely using these tools and technology even before seeking permission to use them.  They are on Facebook, Twitter, and other social media networks or using an iPad or other mobile device. These HEROes find that using the latest technology helps them work more productively and be more proactive in assisting customers.  As stated in the book using unauthorized software or technology may contain some pitfalls such as software compatibility and technical limitations.
]]></description>
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		<title>Can You Really Stop the Presses? A Book Review of: Stop The Presses The Crisis and Litigation PR Desk Reference</title>
		<link>https://www.networksolutions.com/blog/2011/07/can-you-really-stop-the-presses-a-book-review-of-stop-the-presses-the-crisis-and-litigation-pr-desk-reference/</link>
		<comments>https://www.networksolutions.com/blog/2011/07/can-you-really-stop-the-presses-a-book-review-of-stop-the-presses-the-crisis-and-litigation-pr-desk-reference/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 11:00:50 +0000</pubDate>
		<dc:creator>John David</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[John David]]></category>
		<category><![CDATA[Larry Smith]]></category>
		<category><![CDATA[Richard S. Levick]]></category>
		<category><![CDATA[social media and legal]]></category>
		<category><![CDATA[Stop The Presses]]></category>

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		<description><![CDATA[&#160; This book - Stop The Presses The Crisis and Litigation PR Desk Reference by Richard S. Levick and Larry Smith &#8211; brought back memories of undergrad and some public relation courses I took a little more than 12 years ago.  Long gone are the days of a predictable news cycle with time to respond to [...]]]></description>
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