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	<title>Small Business Conversations on the Network Solutions Blog &#187; brand awareness</title>
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		<title>What You Need to Know Before Launching a Viral Sweepstakes</title>
		<link>http://www.networksolutions.com/blog/2012/02/what-you-need-to-know-before-launching-a-viral-sweepstakes/</link>
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		<pubDate>Tue, 14 Feb 2012 21:30:51 +0000</pubDate>
		<dc:creator>Monika Jansen</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[brand equity]]></category>
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		<category><![CDATA[customer acquisition]]></category>
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		<category><![CDATA[sharing]]></category>
		<category><![CDATA[social media contests]]></category>
		<category><![CDATA[Social Media Examiner]]></category>
		<category><![CDATA[Sweepstakes]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[viral campaign]]></category>
		<category><![CDATA[viral sweepstakes]]></category>

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		<description><![CDATA[Encouraging customers to promote your products and services is every marketer’s dream, and running a sweepstakes can turn a regular marketing campaign into one that is viral. Sweepstakes are share-worthy because most people like to clue family and friends into contests that are fun and offer great rewards. But before you set out creating the [...]]]></description>
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