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	<title>Small Business Conversations on the Network Solutions Blog &#187; emotional benefit</title>
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		<title>Emotional Benefits for your Small Business—Where you Can Start.</title>
		<link>https://www.networksolutions.com/blog/2010/12/emotional-benefits-for-your-small-business%e2%80%94where-you-can-start/</link>
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		<pubDate>Wed, 29 Dec 2010 15:00:03 +0000</pubDate>
		<dc:creator>Connie Steele</dc:creator>
				<category><![CDATA[Building My Online Store Series]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[small business research]]></category>
		<category><![CDATA[emotional benefit]]></category>
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		<description><![CDATA[In my last blog post, I talked about the importance of defining the emotional benefits your company delivers and subsequently integrating that into everything you do.    Recall that an emotional benefit is one where you are able to get your customers to feel an emotional pull towards your company.  You want your customers or potential [...]]]></description>
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		<title>Building your Small Business Brand &#8212; Be Emotional!</title>
		<link>https://www.networksolutions.com/blog/2010/12/building-your-small-business-brand-be-emotional/</link>
		<comments>https://www.networksolutions.com/blog/2010/12/building-your-small-business-brand-be-emotional/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 15:00:04 +0000</pubDate>
		<dc:creator>Connie Steele</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[small business research]]></category>
		<category><![CDATA[Small Business Tips]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[emotional benefit]]></category>
		<category><![CDATA[functional benefits]]></category>
		<category><![CDATA[starbucks]]></category>

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		<description><![CDATA[How do you start to differentiate your small business brand vs. your competition?  Think about what emotional end benefits your company can/does deliver. Your customers (or potential customers) now have more choices than ever and differences between the services that you and your competition may be less and less significant. This could ultimately result in [...]]]></description>
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