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	<title>Small Business Conversations on the Network Solutions Blog &#187; groundswell</title>
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		<title>Sell it to the Curmudgeon</title>
		<link>http://www.networksolutions.com/blog/2009/05/sell-it-to-the-curmudgeon/</link>
		<comments>http://www.networksolutions.com/blog/2009/05/sell-it-to-the-curmudgeon/#comments</comments>
		<pubDate>Tue, 12 May 2009 15:30:01 +0000</pubDate>
		<dc:creator>Ken Yeung</dc:creator>
				<category><![CDATA[Digital Coast]]></category>
		<category><![CDATA[Marketer's Corner]]></category>
		<category><![CDATA[small business tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[@charleneli]]></category>
		<category><![CDATA[charlene li]]></category>
		<category><![CDATA[curmudgeon]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[selling social media to your boss]]></category>
		<category><![CDATA[thelettertwo.com]]></category>

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		<description><![CDATA[One of the first times that I heard the Social Media Swami of Network Solutions, Shashi Bellamkonda, speak, he was talking about how to use social media and how to have management buy into it. It was a pretty detailed discussion and there were some questions that the audience had on how to creatively go [...]]]></description>
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		<title>Building Your Brand Series &#8211; Part 1 &#8211; Listening</title>
		<link>http://www.networksolutions.com/blog/2008/10/building-your-brand-series-part-1-listening/</link>
		<comments>http://www.networksolutions.com/blog/2008/10/building-your-brand-series-part-1-listening/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 11:29:25 +0000</pubDate>
		<dc:creator>cbensen</dc:creator>
				<category><![CDATA[Build Your Brand Series]]></category>
		<category><![CDATA[small business tips]]></category>
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		<category><![CDATA[Twitter]]></category>
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		<category><![CDATA[brand monitoring]]></category>
		<category><![CDATA[building brand Google alert]]></category>
		<category><![CDATA[competitors]]></category>
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		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[groundswell]]></category>
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		<category><![CDATA[twing]]></category>
		<category><![CDATA[twitter search]]></category>

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		<description><![CDATA[The goal of this series is to take your online presence to a new level. A great book to read on this topic is Groundswell by Charlene Li &#38; Josh Bernoff. It outlines the steps to leveraging the power of your customers online. And it also has many case studies to give you lots of [...]]]></description>
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