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	<title>Small Business Conversations on the Network Solutions Blog &#187; PPC</title>
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		<title>PPC Ad Content and Landing Pages: Solving Problems to Generate Conversions</title>
		<link>https://www.networksolutions.com/blog/2011/08/ppc-ad-content-and-landing-pages-solving-problems-to-generate-conversions/</link>
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		<pubDate>Mon, 22 Aug 2011 11:45:19 +0000</pubDate>
		<dc:creator>Andreea Cojocariu</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[NS Services]]></category>
		<category><![CDATA[ad content]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
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		<description><![CDATA[&#160; My post last week touched on picking keyword phrases for Pay Per Click ads.  Continuing the theme of creating successful PPC campaigns, let’s shift our focus on the actual ad content itself and even a little on the landing page because both are so very closely intertwined. My approach to online content is simple: [...]]]></description>
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		<title>PPC Analyst Knows Best: Picking Keyword Phrases</title>
		<link>https://www.networksolutions.com/blog/2011/08/ppc-analyst-knows-best-picking-keyword-phrases/</link>
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		<pubDate>Mon, 15 Aug 2011 11:00:28 +0000</pubDate>
		<dc:creator>Andreea Cojocariu</dc:creator>
				<category><![CDATA[NS Products]]></category>
		<category><![CDATA[nsMarketing]]></category>
		<category><![CDATA[10 key online marketing trends]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[online marketing strategy]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Pay Per C]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Small Business]]></category>

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		<description><![CDATA[&#160; In my post last week on PPC and budgets, I mentioned that keywords impact your budget in a big way because you may have to bid higher on some keyword then others.  So let’s go over the importance of keywords and common suggestions PPC analysts may give you for your campaigns. The biggest challenge [...]]]></description>
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		<title>Spending is Believing: Paid Search Budgets and Growth</title>
		<link>https://www.networksolutions.com/blog/2011/08/spending-is-believing-paid-search-budgets-and-growth/</link>
		<comments>https://www.networksolutions.com/blog/2011/08/spending-is-believing-paid-search-budgets-and-growth/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 11:00:09 +0000</pubDate>
		<dc:creator>Andreea Cojocariu</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[NS Products]]></category>
		<category><![CDATA[Small Business]]></category>
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		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Paid Search]]></category>
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		<description><![CDATA[Many small businesses think that having a website is all you need to generate revenue online or to grow
their customer base. It’s a common misconception that many newcomers to online marketing have.  My advice for all small businesses is to have an integrated approach, starting Pay Per Click (PPC)--also called Cost Per Click (CPC)--SEO, and social media.  We’ll discuss PPC for now.]]></description>
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