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	<title>Small Business Conversations on the Network Solutions Blog &#187; savings</title>
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		<title>Spend Less Money with Adwords on Pay Per Click (PPC) Advertising</title>
		<link>http://www.networksolutions.com/blog/2009/05/spend-less-money-with-adwords-on-pay-per-click-ppc-advertising/</link>
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		<pubDate>Mon, 18 May 2009 16:08:57 +0000</pubDate>
		<dc:creator>beckygoudy</dc:creator>
				<category><![CDATA[Get More Customers]]></category>
		<category><![CDATA[Smart E-Commerce]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[savings]]></category>

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		<description><![CDATA[Based on a post they read from the good people over at getelastic.com, a merchant shared with us how they were able to lessen their Adwords budget by 30% last month. You see, when you do broad match pay per click (PPC) advertising, Google® does a great job of ‘helping’ you out by showing your [...]]]></description>
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