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	<title>Small Business Conversations on the Network Solutions Blog &#187; small business research</title>
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		<title>Create Customer Personas for Improved Targeting (Websites, Products and Services)</title>
		<link>https://www.networksolutions.com/blog/2011/01/create-customer-personas-for-improved-targeting-websites-products-and-services/</link>
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		<pubDate>Tue, 18 Jan 2011 15:00:36 +0000</pubDate>
		<dc:creator>Charu Ahuja</dc:creator>
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		<description><![CDATA[Whether it’s your website or your products and services, designing solutions for the use of others is never an easy thing to do. Usually people start by drawing onto their own experiences and thinking from their own perspectives. While this is a good starting point, the process shouldn’t stop there. It’s important to put on [...]]]></description>
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		<title>My business website looks good but is it easy to use?</title>
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		<pubDate>Tue, 04 Jan 2011 15:00:02 +0000</pubDate>
		<dc:creator>Charu Ahuja</dc:creator>
				<category><![CDATA[Small Business]]></category>
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		<category><![CDATA[web design]]></category>
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		<description><![CDATA[Your website looks good because you followed the 4 Web Design Principles for Small Business Owners, but is it easy to use? Can your visitors find what they need quickly? Why is this even important? Because visitors who can’t find what they need and are confused about how to get around are more likely to [...]]]></description>
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		<title>Emotional Benefits for your Small Business—Where you Can Start.</title>
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		<pubDate>Wed, 29 Dec 2010 15:00:03 +0000</pubDate>
		<dc:creator>Connie Steele</dc:creator>
				<category><![CDATA[Building My Online Store Series]]></category>
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		<description><![CDATA[In my last blog post, I talked about the importance of defining the emotional benefits your company delivers and subsequently integrating that into everything you do.    Recall that an emotional benefit is one where you are able to get your customers to feel an emotional pull towards your company.  You want your customers or potential [...]]]></description>
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