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	<title>Small Business Conversations on the Network Solutions Blog &#187; social media campaign</title>
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	<description>Small Business tips, interviews and conversations that provide advice and discussion about small business.</description>
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		<title>Creative campaigns – Mac and Jinx!</title>
		<link>http://www.networksolutions.com/blog/2011/04/creative-campaigns-%e2%80%93-mac-and-jinx/</link>
		<comments>http://www.networksolutions.com/blog/2011/04/creative-campaigns-%e2%80%93-mac-and-jinx/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 11:00:12 +0000</pubDate>
		<dc:creator>Connie Steele</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketer's Corner]]></category>
		<category><![CDATA[small business tips]]></category>
		<category><![CDATA[Small Business Tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media campaign]]></category>

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		<description><![CDATA[I recently attended a Forrester marketing conference and had the pleasure of listening to a very cool cases study on how KRAFT leveraged social media to engage their customers more on a product we all know and love (or at least our kids love it)…Mac and Cheese.   The company has been monitoring people who have “mac and cheese” in their tweets and have created a very fun promotion out of it that capitalizes on this growing gamification (turning real-world situations into games) trend.]]></description>
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		<title>Making Your Social Media Campaign A Success Through Whuffie</title>
		<link>http://www.networksolutions.com/blog/2009/06/making-your-social-media-campaign-a-success-through-whuffie/</link>
		<comments>http://www.networksolutions.com/blog/2009/06/making-your-social-media-campaign-a-success-through-whuffie/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 12:00:29 +0000</pubDate>
		<dc:creator>Ken Yeung</dc:creator>
				<category><![CDATA[Build Your Brand Series]]></category>
		<category><![CDATA[Digital Coast]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketer's Corner]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[how to build a social media campaign]]></category>
		<category><![CDATA[how to build capital]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[social media capital]]></category>
		<category><![CDATA[successful social media campaigns]]></category>
		<category><![CDATA[tara hunt]]></category>
		<category><![CDATA[the whuffie factor]]></category>
		<category><![CDATA[thelettertwo]]></category>
		<category><![CDATA[tips on social media]]></category>

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		<description><![CDATA[There is a phenomenon that is growing in the social media sphere known only as &#8220;whuffie&#8221;. But just what is &#8220;whuffie&#8221;? It&#8217;s social media capital. In other words, it&#8217;s street credibility. It will have considerable effect on whether the information you post on your website is repurposed, spread virally or redistributed, or commented on. So [...]]]></description>
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