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		<title>4 Tips to Help You Successfully Advertise on LinkedIn</title>
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		<pubDate>Tue, 13 Dec 2011 21:10:11 +0000</pubDate>
		<dc:creator>Monika Jansen</dc:creator>
				<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
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		<description><![CDATA[Are you a B2B company? If you’ve thought about moving some of your traditional advertising online, consider advertising on LinkedIn along with Google and Facebook. With their focus on professional networking, it&#8217;s a great way to reach your target market. 1. Be direct Much like a traditional ad, LinkedIn ads have limited real estate text—you get [...]]]></description>
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		<title>Using Social Media for Sales 101</title>
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		<pubDate>Tue, 06 Dec 2011 20:10:45 +0000</pubDate>
		<dc:creator>Monika Jansen</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand attraction]]></category>
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		<description><![CDATA[The basics of a good sales pitch rest on reaching potential customers where they will see or hear it. While print ads, mailings, and TV and radio commercials still have their place, your customers are using social media—Facebook, Twitter, YouTube, Google+, and others—to find companies and build a relationship with them. Once you jump in [...]]]></description>
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