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Tips for choosing a domain name:

• Establish your brand

  Use your domain name to establish your brand

  Remember that a domain name is the first step in establishing your brand online. Register a domain name that reflects your company or product name.

  For example if your business is called Jane's Bagels you should consider registering JanesBagels.com.

• Make it memorable

  Make it memorable

  A short catchy domain name will be easier for your customers to remember. Try to use only two or three short words and keep it easy to spell and easy to pronounce.

  In addition to serving as your brand identifier, JanesBagels.com is also short and easy to remember.

• Reflect what you do

  Choose a name that reflects what you do

  This will help customers find you online. Try using an action phrase that describes your business. These keywords will also help your search engine ranking. Search engines typically give higher ranking to websites which contain descriptive words in their domain name.

  For example BagelsToGo.com tells customers and search engines that you provide bagel catering services as well as carry-out services.

• Prevent copycats

  Prevent copycats

  Consider registering common misspellings of your domain name and additional extensions to prevent others from copying your success by registering similar names.

  For example consider registering JanesBagles.com where the L and the E are reversed.

  Don't be afraid to register multiple domain names. It is common practice to register multiple names. You can use Web Forwarding to point your additional names to your primary website.