Business Blogging & Other Social Media Tips

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Category: Market Your Business , Attracting More Customers

4 Social Media Tips for Small Business

Building and executing a social media strategy takes time that many small business owners simply don’t have time. And while the investment is clearly worthwhile for larger businesses, the majority of small businesses see the benefits of social media as being a bit murky.

That may soon change. In fact, roughly 25% of small businesses will have a social media presence in upcoming years.* As businesses look for new ways to remain competitive online, a social media strategy will become a more attractive option for businesses of all sizes.

The good thing about social media is that it’s possible for businesses of all sizes to do something – even if it’s small. Some simple ways to take small steps toward a social media presence include:

#1. Business blogging

Blogging offers several advantages for business owners. When you create a blog, you gain a way to communicate with (instead of talk to) your customers. Business blogging can also be a helpful way to boost your search engine visibility and establish yourself as an expert in your industry.

#2. Leave comments on blogs in your industry.

Begin by choosing relevant blogs that are likely to be frequented by those who’d be interested in your products and services. You’ll gain attention by leaving insightful comments, and you can also include a link to your site that could boost traffic and search engine visibility.

#3. Produce and post videos.

Creating a video is a simple, inexpensive way to use social media. Make the video useful to your customers – for example, a home improvement business may post a “how to” video that shows how they completed a bathroom remodel.

#4. Join a community

Social media is about making connections and becoming part of a larger community. Don’t be afraid to make new friends – joining online groups like Yahoo Groups can help you establish a social media presence.

Small businesses like yours are using social media channels to build the customer relationships that become the foundation of their success. Whether you create a blog or join an online community, why not get started today?

*The Small Business Success Index, an ongoing measurement of the overall health of U.S. small businesses, was commissioned by Network Solutions, LLC and the University of Maryland’s Robert H. Smith School of Business.