Retail Business
Health and Beauty Online: More Than Just a Pretty Face
"The adage 'age before beauty' has taken on new meaning for health and beauty marketers. Every year for the next 10 years, more than four million Americans will turn 21, and even more will turn 50. As boomers chase the Fountain of Youth, the oldest Gen Ys, now 26, are starting careers and families," says Lisa Phillips, eMarketer senior analyst and the author of the new report, Health and Beauty Marketing: Meet Your Online Customers. "More than 85% of each group is online, and health and beauty marketers are taking notice."