Non-Profit Organizations
Direct Marketing by Nonprofits to Increase
In its "Direct Marketing Facts & Figures in the Nonprofit Industry" report, the Direct Marketing Association anticipates strong growth for its industry in the nonprofit sector.
The Efficacy of Direct Mail in Association to Charities, Nonprofits and Fundraising Organizations
Just about every organization that relies on donations participates in some form of direct mail fundraising. They send out letters, newsletters and postcards – basically anything that can relay information about their organizations, their volunteer opportunities and their fundraising goals. While direct mail can be quite costly, it is still among the most cost-effective methods for “spreading the word.”
Charities Need to Engage Donors Online
A fall 2007 study conducted by Convio, Sea Change Strategies and Edge Research has found a number of online marketing opportunities for non-profit organizations.
Customer Service in Non-Profit Organizations: Five Ways to Bring It Into Focus
Customer service is often a primary focus of every organization, regardless of whether the organization's focus is on delivering products for shareholder profit or services in misson-focused non-profits. Often, small and mid-sized non-profits need to rely on volunteers to help deliver services, which makes customer service "standards" harder to maintain. Here are some ways to keep customer service front-and-center while balancing the needs of your volunteers:
Web Sites for Non-Profit Organizations: Three Key Benefits
No matter who your constituents are or what kind of services you provide, every non-profit organization can benefit from a presence on the World Wide Web.
Events Can Raise Friends and Funds for Non-Profits: Five Steps To Get Started
Many non-profits find that hosting one or two large events each year can generate great results for their organizations. Events help to develop an organization's volunteer base, raise the profile of the organization in the community and among core constituents and generate funds that can be used by the organization to support its core mission.
Five Ways a Web Site Can Help Your Organization Deliver on Its Misson
No matter whom your constituents are or what kind of services you provide, every non-profit organization can benefit from a presence on the World Wide Web. Below are five ways in which a Web site can help organizations deliver on their missions.