Pay Per Click Advertising – When to Do it Yourself?

Pay Per Click Advertising (PPC) is a form of online advertising that is an effective way to increase traffic to your website with the potential to increase the number of leads and sales for your business. As the PPC world continues to grow in market-size and complexity, small businesses need a simple and affordable way to manage and measure their Internet advertising efforts.

Managing PPC campaigns can be tricky. You may know the best keywords for your business (and budget) and, of course, you know you want to be on major search engines (Google®, Yahoo!® and Bing®). You may even spend a lot of time analyzing your current campaigns and copiously planning for future spends. It is often difficult to truly understand the performance of your campaigns across keywords, across search engines, across campaigns...

As PPC becomes more common, there are tools that make it possible - even probable - that you can profitably manage PPC campaigns on your own. What you should look for is an online service that thoroughly analyzes your ad campaigns across search engines and provides expert recommendations. Here are features to look for:
- optimal keyword suggestions
- ability to create and effectively target ads
- reporting with lead and conversion tracking
- budget management assistance
- do-it-yourself resources (instructional videos and tutorials)
- 24/7 technical support, especially as you get started

Even with very little experience, you can have some amazing success with some of the helpful services that are in the marketplace. Now you can even try a new product for free... Network Solutions® helps to make Pay per Click (PPC) advertising simple and affordable with the introduction of PPC Optimizer, a self-service, Web-based Search Engine Marketing (SEM) management and optimization tool. Learn more about Pay Per Click Advertising.

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