Retail Business
Will Donating a Portion of Your Price Help You Increase Sales During the Holiday Season?
The success of the Avon-Breakthrough *** cancer campaign, alone, clearly demonstrates the marketing power of corporate charitable donations. Not only did the campaign help raise money for cancer research, it also helped Avon reach new markets, boost sales and receive good press. In addition, it motivated the rest of corporate America to embrace cause-related marketing partnerships and recognize the positive effects it can have on both consumer perception and sales.
No Love for Valentine's Day?
There may be love in the air this Valentine's Day season, but apparently most small businesses owners in the US do not expect to find it in their cash registers.
CPG Starts Thinking Outside the Box
After decades of relying on television and print advertising, US consumer packaged goods (CPG) marketers are finally moving a larger proportion of their marketing budgets online.
Web Sites Work
A new survey finds that not only are small and medium-sized businesses going online — they are depending on it more for marketing and profits.
Health and Beauty Online: More Than Just a Pretty Face
"The adage 'age before beauty' has taken on new meaning for health and beauty marketers. Every year for the next 10 years, more than four million Americans will turn 21, and even more will turn 50. As boomers chase the Fountain of Youth, the oldest Gen Ys, now 26, are starting careers and families," says Lisa Phillips, eMarketer senior analyst and the author of the new report, Health and Beauty Marketing: Meet Your Online Customers. "More than 85% of each group is online, and health and beauty marketers are taking notice."
Search Engines Help Small Businesses
Small businesses depend more on search engine traffic than larger firms, according to a study conducted by Hitwise in early 2007.
Loss Prevention Equipment: Spend a Little Money to Save a Lot of Profit
Small, family owned stores or large "big box" retail businesses all suffer the same problem: theft of money or inventory. Last year, alone, retailers brought in more than eight hundred billion dollars, but lost more than two hundred billion to "shrinkage." This shrinkage may result from outright, gun-toting robbers, to shoplifters, to untrustworthy employees.
Gen Y Challenges Employee Training
Take a look at your front-line call center or retail sales employees. Most of these entry level jobs are filled with people under 29 years of age. Nicknamed "Generation Y", this group of 60 million Americans is the most adaptable and computer literate generation the world has seen. But, they think and act differently than previous generations of employees.
Point Of Sale Systems: How to Choose One Thats Right for Your Business
A point of sale (POS) system can have a dramatic impact on the way you run your business -- and on your bottom line. Choosing the right one requires careful planning.