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Search Engine Optimization in Five Easy Steps
Search engines want the results they present to be highly relevant to the keywords entered by the users. Search engines explore or "crawl" Web sites looking for this relevancy and "index" the Web sites accordingly. You can help the search engines to find and index your Web site by making it "search engine friendly", also known as "search engine optimization" or SEO. There are professional SEO experts who can help you achieve higher search engine rankings, but here are a few basic things you can do on your own.