Small Business News

April 2010

The vast worldwide marketplace of the Web offers a huge opportunity to put your product or service in front of millions of people. So how can an online business provide customers with a fast, safe shopping experience?

Creating a website for the purpose of selling online entails a large amount of research and planning. As a small business owner, taking the leap from a brick and mortar store to a fully functioning ecommerce site can be exciting and daunting at the same time. While it seems like a monumental task, there has never been a better time to get your business online.

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What is Ecommerce?

Electronic commerce, or ecommerce, is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet.

Websites with ecommerce encompass many aspects of an online store. They display goods and services for sale and accept payment for them. They provide customers with a safe and convenient shopping environment and help businesses maintain more control over their sales and inventory.

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Finding Your Niche

The road to creating a successful online store can be a difficult one if you are unaware of ecommerce principles and what ecommerce is supposed to do for your online business. Sometimes, the most difficult part of venturing into an ecommerce business is coming up with the right niche.

A solid approach to deciding what you will sell is to brainstorm a list of potential ideas and weigh the pros and cons. From there, narrow it down to a checklist of things that are most important to you and most appealing to your target market.

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  Working Together to Boost Your Search Engine Visibility

Build it and they will come! Well, maybe not in the Internet world. Once you’ve built your ecommerce site, you need to be sure that it can be found online.

Search engine marketing includes both Pay Per Click Advertising (PPC) and Search Engine Optimization (SEO). If you’re unsure which method is right for your business, you’re not alone. Many business owners get bogged down trying to decide between the two. Eventually, most people learn that an effective search engine marketing campaign should include both.

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Tell Us Your Story!

Lessons Learned Starting an Online Store
Mia Vallo, a new mompreneuer, shares lessons she learned when starting her online store.

Get your budget in order
If using personal savings, set aside a budget for the first year of business to account for marketing, operations, supplies and inventory.

Stock your inventory as needed
Don’t get carried away with having too much inventory in the beginning. Watch your inventory and sales carefully to see where you need to make adjustments.

Try out several marketing channels
Don’t put your entire marketing budget into one marketing channel. Try out several to see which ones work best for you.

Secure your shopping cart
Assure customers that you are providing a safe shopping environment by displaying a security seal on your website and having an SSL certificate for your shopping cart.

Shop at your own store
Ask for feedback. And on a regular basis, go through your store as if you were a customer. This will provide insight into areas that need improvement, such as products, content and shopping experience.

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Eight Steps to Start Selling Online
Learn tips and tricks for running a successful online store and maximize your results!
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How To Choose the Right Ecommerce Provider for Your Business
Know where to begin when you are ready to build your online store.
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Featured Video

Today, more than ever, customers rely on the Internet to shop and buy products and services.

That's good, because building a great ecommerce website has never been easier or more rewarding. Best of all, no experience is required!

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  Monthly Promotions

Hot Deals Help You Get Online For Less
Move your buiness forward with these HOT DEALS!

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Network Solutions Supports the
  March of Dimes® March for Babies®

Network Solutions recently sponsored an online drawing contest to support the March for Babies. Contestants used their creativity to show why they believe it is important to support this cause and encouraged friends and family to vote for their favorite drawings.

Congratulations to our winner! Suzie Jackson
View Winning Drawing >>

Network Solutions will donate $10,000 to the March of Dimes, and Suzie Jackson can claim $1 per vote of that donation for their March for Babies walking team SNVC Success.

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