Small Business News

August 2010

Celebrate the end of summer by getting your online marketing efforts geared up for the holiday rush. It's the perfect time to review your keywords, adjust pay per click campaigns, re-evaluate your search engine optimization goals and consider press releases and/or email marketing campaigns.

You will also want to take a good look at your website to make sure it is in top shape for masses of online shoppers.
A little planning now can yield huge rewards during the holiday season. Before the temperature drops and seasons greetings are upon you, make sure your online store is ready to perform.

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Fresh Content in Now for More Holiday Shoppers Later

 Now is the time to add fresh content to your eCommerce site. Long before holiday shoppers flood the Web in search for "the right gift," you can take measures to help improve the chance that they'll find your online shop.

Read the full article >>

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Maximize your Pay Per Click (PPC) Campaigns for the Holidays

There are several things you can do to properly maximize your PPC campaigns for the holiday season. Don't assume that what has worked well for you during the rest of the year will work the same during the holidays. By making a few tweaks now, you can capitalize on the increase in holiday traffic.

 Read the full article >>

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Website Security 101

Your business website should represent every aspect of your business - including security, honesty, trustworthiness and ethics.

Fortunately, a few simple actions can ensure that your business website lives up to the standards you set and that visitors to your website feel comfortable making transactions on your site.

Read the full article >>

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Success Story: Red Rocks Pizzeria

Learn how Red Rocks Pizzeria, a bustling neighborhood restaurant specializing in Neopolitan pizza, leverages Local Search Visibility to attract new customers.

Watch Video >>

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Whitepapers

 Holiday Rush: Online Marketing Tips for Success

Are you ready for the holidays? For most businesses, the holidays are the most important time of year. Start early to ensure you have done everything you can to make the holiday season a success.

Download here>>

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Featured Video

PROBLEM: You want to market your products or services on the Internet where interested people will see them.

SOLUTION: Use Search Engine Marketing!

Watch video >>

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