Avoid mistakes when getting your website listed in search engines.

Market Your Business

The biggest mistake with Search Engine Optimization is?

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Category: Market Your Business , Boost Search Engine Visibility

One of the biggest mistakes many business owners make with Search Engine Optimization is trying to be an expert on Search Engine Optimization.

Business owners are busy enough trying to make their businesses work, grow and turn a profit, and doing Search Engine Optimization (also known as SEO) right takes a technical understanding of how to structure a website well and get it ranked in the search engine results. SEO is a continually evolving art form, where search engines change their algorithms (or the way they decide which pages to display) on a daily basis and to keep up with these changes takes a lot of time and effort. Trying to do this on your own can be very challenging unless you have some help and guidance.

To rank well in search engines, websites need to:

  • Have a search engine-friendly architecture. If the search engines can't find their way around your website, they won't be able to store information about your business.
  • Conduct personalized keyword targeting. Search engines display results based on what is typed into the search box. These searches are known as "keywords". It's really important to include keywords that get good traffic while not being overly competitive on your website. For example, targeting the word "shoes" means your website will be competing with thousands of other sites, and even if shoes are what you sell you probably won't come up on the first page of results. However, if you concentrate on ranking for "black designer shoes" you are much more likely to show up in search results - with the added bonus that people who click on the link to your site are already pre-qualified!
  • Get links from other websites (also known as backlinks) to establish authority with search engines. In theory, the more sites that link to your website, the more relevant and important you are in the eyes of search engines. But this can backfire if you get a lot of links from sites that the search engines think of as "bad neighborhoods", websites such as link farms or spam sites. There is art and science to finding the right type and number of sites to link to you.
  • Write original, quality content. The better your content, the more links and social media mentions you'll acquire: both are important to help get you ranked. Also, search engines like sites that are well written and contain valuable information for humans, not just search engines.

A great SEO consultant can be really helpful in creating and executing on a strategy to drive more traffic to your website. However, if you are on a limited budget, this may be out of your reach. Our SEO Optimizer service, on the other hand, gives you access to the collective thinking of a team of SEO experts who do the research , figure out the best practices, and then incorporate them in a low-cost, easy-to-use online tool. With some time on your part and $49/month in budget, you'll get the help you need to really kick-start your SEO strategy. This way, even the small businesses (on a small budget) can expect big results from SEO.

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