Non-Profit Organizations
The Efficacy of Direct Mail in Association to Charities, Nonprofits and Fundraising Organizations
Just about every organization that relies on donations participates in some form of direct mail fundraising. They send out letters, newsletters and postcards – basically anything that can relay information about their organizations, their volunteer opportunities and their fundraising goals. While direct mail can be quite costly, it is still among the most cost-effective methods for “spreading the word.”