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Want to Sell on the Internet? Your Guide to Calculating Return on Investment for an E-commerce Site
There are some fairly obvious ways you can try to calculate the value of your e-commerce Web site. The direct sales made on your the Web site, and the lifetime value of repeat customers are good indicators of the income your e-commerce shopping cart has generated. However, there may be significant other revenues coming from sales made by e-mail or phone calls that can be directly attributed to your e-commerce web site.