Retail Business
Will Donating a Portion of Your Price Help You Increase Sales During the Holiday Season?
The success of the Avon-Breakthrough *** cancer campaign, alone, clearly demonstrates the marketing power of corporate charitable donations. Not only did the campaign help raise money for cancer research, it also helped Avon reach new markets, boost sales and receive good press. In addition, it motivated the rest of corporate America to embrace cause-related marketing partnerships and recognize the positive effects it can have on both consumer perception and sales.