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What Is Online Marketing?

Online marketing, or Internet marketing, allows you to promote your products and services online at a lower cost than traditional advertising. It helps you grow your business because it provides qualified leads from potential customers who are looking for your products and services.

Why Do You Need Online Marketing?
Most customers turn to the Internet to find what they need before they call or visit a store. Out of all local business searches, 86% follow up their search with a phone call or a visit to the store. Of those, 61% end up making a purchase. (Source: eMarketer)

A potential customer may not know your business name or Website address. Instead, they will type keywords into search engines to find the products they want. Effective use of Internet marketing can help your company show up on search engines, like Google® and Bing™ | Yahoo!®, when a potential customer is searching for your products and services.
How Does Online Marketing Work?
Pay Per Click advertising is ideal for more immediate leads, on a local, regional or national basis. For local business, a combination of Pay Per Click and Ignite Online Marketing will put you in front of potential customers in your area, right when they are looking to buy.

When people are looking to buy, they trust search engines to provide them with links to reputable businesses. But you have to earn your place in search engine results which can take many months. Ongoing Search Engine Optimization creates credibility with search engines and help you move up the rankings in their results. Creating good rankings for an online store requires a specialized approach; if you have an ecommerce website and want to improve its results, ask about our custom SEO for Ecommerce service.

Your existing customers are your greatest asset. Nurture them and your business will grow. Email Marketing is a great way to keep in touch with existing customers to let them know they are important and to provide them with information they need to succeed.

Get started now.

Get the Right Tools for Online Marketing Success

Whether you are starting out fresh, or need to fix an existing Internet marketing strategy - our online marketing services include all the tools you need for a successful marketing campaign. Looking for Search Engine Marketing or other marketing solutions? You've come to the right place.

If You Need:
We Recommend:
A quick and easy way to reach new customers in your local area
To gain credibility for your business by appearing prominently in search engine results
More people to reach your website quickly, at the exact moment they are ready to buy
To sell more products from your online store
Immediate sales results, while building your business for the future
To keep in touch with existing customers and prospects to let them know how you can meet their needs
To announce a new business, product or service

nsMarketing™ Portfolio of Online Marketing Services

Ignite Online Marketing
Did you know 90% of local shoppers search online first for nearby businesses?* Get found in all the right places to connect with customers with Ignite Online Marketing. Learn More
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the art and science of making enhancements and creating links to your website to influence its rankings in search engines. SEO for Ecommerce is a specialized service designed to meet the unique needs of ecommerce merchants and help their online stores grow. Help search engines find you so that customers can too. Learn More
Pay Per Click (PPC) Advertising
Pay Per Click advertising generates qualified leads for your business. You set your budget and we'll do the rest. See your results online and in new sales. Our PPC search engine marketing services can help you generate more leads with results in a few weeks. Learn More
Email Marketing
Email Marketing is a way to keep in touch with your customers by sending newsletters and announcements through email communication. Keep customers coming back and turn them into repeat customers by engaging them with email marketing. Learn More
Email Marketing Done For You
Email Marketing Done For You puts our team of email marketing experts to work right in your existing Email Marketing account. If you need help staying in touch with your customers, our experts can save you time and improve your results. Learn More
* comScore