BrattleWorks
BrattleWorks is a high-end garden fencing company, with a factory showroom that caters to architects, designers, and builders, in business since 1987. For years, BrattleWorks used catalog distribution as its primary marketing vehicle. Since BrattleWorks' focus was to reach a national audience, its efforts evolved to include the Web.
Challenge
BrattleWorks realized that it was difficult for customers to find them on the Web. Frustrated with their efforts in-house, they attended a Network Solutions® SEO seminar.
Solution
"I was convinced after attending the seminar that SEO sounded like a cost-effective way to get ourselves in front of our customer. So we signed up with Network Solutions. What we've learned is to take a step back; the keyword may drive general traffic to your site from people looking for items in your area of expertise. That was a strategic change for us going into SEO."
Result
"With SEO, Network Solutions taught us how to go broad with our use of keywords in web copy, even though we're a high-end specialty company. If we used a word that was too specific, we might miss potential audience members. In only 9 weeks, we reached the number one spot on Google®."