Online Marketing Success Stories: JumboSack Corporation
JumboSack Corporation
JumboSack Corporation specializes in selling a wide variety of bags and sacks - in large and small quantities. JumboSack sold most of its products through direct sales representatives and used its website (www.jumbosack.com) largely to offer customers the option to request quotes.
Challenge
"We marketed with Google® and pay per click ourselves. For a while, it went okay. But then I started to find it overwhelming to manage the process and the campaigns."
Solution
"The biggest change with Network Solutions is the fact that I don't have to manage the PPC efforts myself. I no longer feel overwhelmed. I have one person to go to for everything. Once you set up those keywords, it's automatic. Then you just tweak things, here and there. That's the biggest sense of satisfaction."
Result
"I used to just put keywords out there and hope for the best. I was never able to track them. But now, I see our click through rate is between 6% to 9%. I'm told 2% to 3% is good, so I'm happy with those results. And I can see sales coming through. It's worth the money that we've put into it. I really like having Network Solutions to help me. It takes time to implement all these new things, especially when you're working on your own. But Network Solutions is like an extension of our marketing team."