Online Marketing Success Stories: Millbrook Vineyards & Winery
Millbrook Vineyards & Winery
Opened in 1988, Millbrook Vineyards & Winery is nestled in the Hudson River Region of New York. Today, their website, Millbrookwine.com, enables visitors to purchase cases of wine, create custom labels, join their wine club, as well as plan trips to the winery and surrounding area. They turned to Pay Per Click advertising to grow sales.
Challenge
"To launch the promotion, we tried to do pay per click advertising on our own, through Google®. It was something I had wanted to do for quite a while. Here we were trying to come up with content and keywords. But it was so hard. It was confusing and vague. We didn't have anyone leading us in any direction. Eventually, we felt like we were just throwing money away, so we stopped."
Solution
Then they turned to Network Solutions® and signed up for Pay Per Click services. "They made it so user friendly, you just couldn't go wrong. They did the research and all the work. With just one phone call, it was like I had an assistant to take charge of the initiative and do it for me."
Result
"It's right there in black and white. I can see where people are calling from. I can actually get their emails. It's tangible, but it's all happening behind the scenes so I don't have to think about it."