What is Pay Per Click Advertising?
Pay Per Click Advertising (PPC), also known as paid search advertising, is a quick way to drive targeted traffic to your Web site. When people use a search engine like Google® to find specific products or services, related ads appear on the search results page. This form of advertising is called 'Pay Per Click' because the advertiser only pays for the placement when the visitor clicks on the ad.
How effective is PPC advertising?
A normal click through rate (when a visitor clicks on your PPC ad and goes to your Web site) for PPC advertising is anywhere from 1% to 10%, but the return on investment (ROI) will vary based on your business. As an example, let's say you receive 100 clicks a day and each click is $0.20. That means your cost for those clicks totals $20. If you make $5 on each product you sell, you only need to have 4 of those clicks convert to a sale in order to break even.
Research has shown that Yellow pages ads are not as effective as online advertising. A recent study by Piper Jaffray & Co. entitled, "The New eCommerce Decade: The Age of Micro Targeting," indicated that the average Cost Per Acquisition (CPA) for search was $8.50, considerably lower than the CPA for the Yellow Pages ($20), online display ads ($50) and direct mail ($70).
Research has shown that Yellow pages ads are not as effective as online advertising. A recent study by Piper Jaffray & Co. entitled, "The New eCommerce Decade: The Age of Micro Targeting," indicated that the average Cost Per Acquisition (CPA) for search was $8.50, considerably lower than the CPA for the Yellow Pages ($20), online display ads ($50) and direct mail ($70).
Pay per phone call advertising can help a small business grow by driving calls from customers searching on the Internet. This direct customer interaction can be effective in building customer relationships and closing sales. Please contact One of our Pay per Click experts to discuss if Pay per Call is suitable for your business. Call 1-877-438-8599.
What are "custom landing pages?"
A landing page is the first page a potential customer sees when clicking on your PPC ad in the search engines. It is critical to continue the message and feel that was expressed in the ad campaign through to the landing page. Our custom landing pages are optimized for specific keyword phrases, audiences and a call to action. The pages engage your customers and provoke a desired action to increase your return on investment.
