Why do I need an Online Press Release?
A press release will help your website gain awareness in your industry. It is a fantastic way to announce a grand opening of a new business, a large sale or promotion, a unique tool, feature, movie file, content or other resource.
How do I get started on my press release?
Call us at 1-877-438-8599 or place your order here. Once you place your order, you will receive a link to a press release questionnaire.
What if I don't have a newsworthy announcement?
An announcement doesn't necessarily need to be new - just new to your readers. Sometimes all it takes is a fresh set of eyes to identify that hook. Our professional press release writers are experts at coming up with creative announcement ideas. We'll be happy to work with you and make recommendations. See the Resources section for announcement ideas.
My announcement is complex but I'm told press releases should be short. How will Network Solutions® copywriters handle this?
Part of the beauty of an Online Press Release is that it is linked directly with your website. The press release format is perfect for providing just enough information about your announcement to get readers to click through to your website. Of course, in PRWeb®, your actual website will appear directly below your press release and readers can find additional details about your products, services and other information posted there.
Will media contacts pick up my release or contact me about my announcement?
Online press releases will sometimes attract media attention, but remember that thousands of news stories are vying for the attention of the media outlets every day. Also, today's press releases published online are intended for a much broader audience, namely your potential buyers who can access your news directly instead of having to wait for the media to give it "press." Nice benefit!
I am considering a press release, but I'm not ready to use it yet. Can I purchase now and submit a release later?
Absolutely! Many of our customers are just beginning the process of building or redesigning a website and plan to use their press release to announce their new/improved site. Others choose to purchase press releases in bulk for future use, as needed. These extra releases can be set aside and used when necessary, within a year of purchase date.
How long does it take to get my announcement online?
The shortest possible turnaround of a press release is three business days, assuming the copywriter has the information he/she needs to write the release and you are able to approve it in one day.
Why should a press release be optimized for search engines?
Press release search engines optimization (SEO) begins with identifying words that users search with frequently. These keyword phrases are placed strategically throughout the release and in the code of the press release Web page to show the search engines what the release is about. Another SEO strategy is to place links in your press release that, when clicked, will take the reader directly to pages of your website. Inbound links play a big role in SEO.
Do I get anything else with my Network Solutions® press release?
First, you get keywords that make your release more visible to search engines. These keywords can be used in your other online marketing efforts. Other press release benefits include:
- Distribution to major media channels
- 10 industry categories selected to help point your release in the right direction
- Permanent links in the press release to your site from Prweb.com, and the potential for additional links to your site as your press release is published on other websites
- Guaranteed page-one placement on PRWeb.com
Can I just write my own press release?
Yes, you can, but using a press release service means you get professionally written, search engine optimized, linked content that meets news industry standards. Our press release service also includes online distribution through PRWeb®. In order to make your press release successful, we make sure it is:
- objective in tone for more credibility
- of an acceptable length for press releases so it will be properly indexed by the search engines
- grammatically correct
- formatted in a way that is acceptable to PRWeb
- optimized for search engines
What kind of training does my copywriter have?
Network Solutions® copywriters are professional online marketing content specialists with experience in Web content, offsite marketing, traditional press release writing, and other types of marketing content.
How do you get the word out about my Online Press Release?
Once we optimize and publish your Online Press Release, it is widely distributed in the United States and around the world by PRWeb.com, a recognized leader in online news distribution. Your announcement may be found by your target market in the following ways:
- Publication on PRWeb.com, a website that receives 1.5 million page views per month from people who are looking for news and information.
- Search engines including Google® and Bing™ | Yahoo!®. Your news release will be strategically optimized with keywords and anchor text links that help your news and your website get found.
- Delivery to more than 30,000 websites, 250,000 blogs and 250,000 opt-in news subscribers and major news sites like Yahoo! News and Topix®
- Delivery to ten relevant industry news feeds, five relevant regional news feeds and opt-in media subscribers.
Are any press release topics off limits?
Yes. Some announcements PRWeb® will not distribute:
- Advertisements: If your press release reads like an advertisement, it will lack credibility and PRWeb may reject it.
- Sexually Explicit Content: PRWeb does not accept explicit content or links to explicitly sexual material, illegal material, or profane language.
- SPAM: High volume or density of words and/or phrases that are frequently found in advertisements, unwanted e-mail (SPAM) or on non-newsworthy websites.
- Duplicate Content: The search engines and other targeted audiences do not want to see the same release more than once.
- Intent to Harm: PRWeb does not distribute content intended to harm or exact revenge upon an individual or group.
- Online Gambling Promotional Material: PRWeb does not publish press releases that promote or link to online gambling and related Web sites.
What day of the week should my press release be published?
Generally, we publish releases to coincide with your other marketing efforts. If you have a sale that begins on a Wednesday, for example, we can make sure your press release is live Tuesday. If you have a weekend event you are announcing, we can set your press release to go live the Thursday or Friday before. We will work with you to decide on the best release date.
Where can I find my press release once it's published?
The day the release goes live your copywriter will send you a link to it on PRWeb®. You can also look for it by entering your press release headline in Yahoo!® News, Google® News, Overture®, Bing™, AllTheWeb®, eMediaWire, AltaVista® and other places.
How will I know how many times my press release has been viewed?
You will receive statistics about your press release performance one week after your release is live. You can track the progress of your press release using the report that will be sent to you one week after the press release is distributed. Also, consider turning on Google® Alerts for your company name. Search "google alerts" for more information.
What is RSS?
RSS stands for Really Simple Syndication. It allows for syndication of content across news websites and blogs. When your press release is distributed to hundreds of other websites in your industry via RSS feed, a short description of the press release along with a link to the full release is displayed on these other sites for a period of time, usually lasting a few weeks to a month or more. The release also shows up in the search results of Google® News and Yahoo!® News, depending on the level of service you purchase.
Will you put my press release on my website?
It is better to place a link to your press release rather than displaying the full content of the press release on your site. However, you don't need to do this since inbound links to your website count more heavily in your favor than do reciprocal links. In other words, a link coming from PRWeb.com and pointing at your website is better than a link that goes from your website to PRWeb.com and from PRWeb.com to your website.