Search Engine Optimization

Search Engine Optimization

Everyday millions of people enter keyword phrases on search engines like Google® or Yahoo!® to find information on the Internet. The science behind making your Web site appear on the search engine results pages is called "search engine optimization" (SEO). If you want more visitors to your Web site, you need it to be found by the major search engines, and SEO is the key!

On a continual basis, search engines use a mini-program called a "spider" to explore (crawl) Web sites and index the sites according to keyword phrases. The spiders travel throughout the Internet via links in and out of Web sites. The more links you have leading to your site, the more frequently a spider will travel through your site and index it. This is known as link popularity.

The purpose of optimizing your Web site is to make it search-engine-friendly so the spiders can find and index your site and rank it as high as possible on the search results rankings for keywords that describe the content of your site.

The first and most important step in search engine optimization is do keyword research to find the most relevant terms to describe your products and services.

SEO also involves the creation of Web site content to include your keywords, and entails correcting your Web site design for technical problems that may keep search engines from finding your site.

Ongoing analysis of your Web site traffic along with regular SEO adjustments is usually required to maintain or improve your search engine rankings.

Please note: search engine optimization is a very specialized field and usually requires the assistance of an SEO expert to achieve optimal results.

Network Solutions offers a variety of search engine optimization products. Each offers a way to help increase your search engine rankings, but a combination of these products may bring more optimal results. Please contact one of our experts to learn which products may best meet your needs. 1-888-676-5999

"Natural search" (also called "organic search") refers to those search results that are generated based only on the content of the Web sites being searched. This is distinct from paid search, where companies pay to have their Web sites appear in certain special sections of search results.