I started my online marketing business in 2003 when Hurricane Isabel hit the East Coast. Hurricane Isabel was the costliest and deadliest hurricane in the 2003 Atlantic hurricane season. I had lunch with a friend who told me about Google Adwords and now instead of going out and buying toilet paper and milk in preparation for the hurricane.
I searched Google for the keywords “hurricane Isabel” and saw there was only one ad there ( it was for a resort in the Carribean). I decided to test this with an initial investment of $75. Where did I send the people? To a Amazon page that sold “The Magic School Bus Inside A Hurricane ” of course I spent the $75 probably in an hour . Did anyone buy the book ? Of course not. And I been selling disaster equipment, crank-up lights or radios I would have had better luck. Nevertheless the $75 was investment in a real life learning experience on online advertising, conversions, landing pages and affiliate marketing. This helped me for the next few years as I became a Unintentional Entrepreneur ( http://www.unintentionalentrepreneur.com) and learnt the art of online marketing.
What is your story? Did you see and opportunity and jumped at an opportunity? You can also foster this dialog by joining the Facebook Group http://www.facebook.com/group.php?gid=130591317183
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