At the GrowSmartBiz conference, Anthony Pappas of the Pappas Group gave a great 10 minute presentation on the power of brands. To see the full presentation, check out the video below:
About Anthony Pappas
As the founder of the Pappas Group, Anthony Pappas defines the overall creative direction for the company’s clients, most recently leading the rebranding initiatives of Blackboard, Inc, Discovery Education, Network Solutions, and Destination DC.
Prior to starting Pappas Group in 2003, Anthony held the position of Senior Vice President/Executive Creative Director of Proxicom’s Brand & Experience Group from 1996-2003. During this tenure, he was responsible for leading, developing and executing creative strategy and interactive marketing/design initiatives for Proxicom’s global client roster.
His accomplishments at Proxicom included being appointed Executive Creative Director after the company was named “interactive agency of record” for Mazda North America; producing the interactive campaign for the launch of MCI’s national “IP Telephony over the Web” initiative; and leading the concept creation, identity development, information design and multimedia work for more than 50 Fortune 500 clients such as NIKE, General Electric, Timberland, Merrill Lynch, Mercedes-Benz Credit Corporation, Cole Haan, Liz Claiborne, PepsiCo, MCI, Marriott, Gap Inc, Intel, Microsoft, Marriott, Quikbook.com and the Intel Travel prototype.
Prior to Proxicom, Anthony spent seven years in the “traditional advertising arena,” working with organizations such as Saatchi & Saatchi and Grey Advertising. He also did extensive art direction work in film, television and commercial industries. Clients included: McDonalds, Pepsi, Mellow Yellow, Warner Bros (Batman).