I read a short article by Steve Rubel over at Advertising Age about the future of Internet access that made me stop what I was doing and author this post. He thinks that facebook will enter the cell phone market. Why not? Google did right after releasing Wave. This move has less to do with Google than the size and potential of the mobile market. Let’s explore this and other data points -
Market Size – From the Ad Age Article sighted above “According to Morgan Stanley, more people will connect to the internet via mobile devices than PCs in five years. Meanwhile, Forrester reports that 17% of U.S. consumers have smartphones. This means that 83% currently don’t.”
Cost of Devices – According to, Moore’s Law the power of electronic devices will increase, the size will decrease and the price will fall so we will see a sub $150 carrier independent smartphone in just a couple of years.
User Behavior – Yesterday The New York Times ran an article that pointed to research showing children 8 to 18 years old now spend 7 1/2 hours with media devices on a daily basis absorbing 11 1/2 hours of information by multitasking. The majority of the devices they use are portable in nature.
Conclusion – At the confluence of demand and the affordable device lies your customer. In five or fewer years, you company will need to be fully engaged with a mobile site that fits on a screen roughly 2″ x 3″ and supports bi-directional connections to several communities.
Get the jump on your largest competitors – Large companies are still struggling to figure out social media. The inertia of complacency in these firms will cause them to show up at the party late and under dressed. There are some very good research papers on the internal issues these firms struggle with such as this Master Thesis pointing out the three reasons why large companies fail at incorporating community driven innovation into their plans.
So be nimble and start figuring out your strategy now. Chances are good you will get the jump on the big guys.
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Tags: Generational Marketing, Marketing, social media, Technology, Thought Leadership, Web Design
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