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One key element of search engine optimization Be getting links to point towards your site. The more links referring people to you, the better your standings and relevancy with search engines. Shows that there’s something about your site and can be a big factor in determining your ownership of that content. Link marketing, as it’s called, is something you may want to consider in your campaigns.
According to the Tribe Internet Marketing agency, before a link marketing campaign can be started, it is important that your website’s main technical obstacles have been removed. Once you’ve done that, you can work on having links pointed to your site. The benefits of this? This campaign will ensure that new visitors come to your website.
How you execute a link marketing campaign depends on your budget. If you don’t have a large budget for this, then Search Engine Watch has some suggestions on how you could do more for less:
Donate services for publicity. Essentially this is lending your services pro bono. Find a non-profit or community organization and see if they would be interested in your company’s help. In the Search Engine Watch article, they are suggesting that you volunteer your services, but then also inform the media or influential people about your efforts as a way of them paying attention to you & your company.
Become a guest writer or columnist. If you’re cash-strapped, then being a guest writer on another blog or publication might not be a bad idea. This is probably especially helpful if you are talking about things relevant to your company and/or product.
Link recovery. You might want to link to a website, expecting some sort of reciprocal response, but often it doesn’t exist. It is suggested that you contact that other party to see if they would add a link back to you. Or, if a blogger or publication listed you in an article, seek them out and do a follow-up to see if they would be interested in another post with more detailed information.
Will clients recommend you? Don’t discount asking your clients or partners for recommendations. If you’ve done an outstanding job providing a service, then your clients should have no problems writing a review of you and linking to your site – thereby increasing your popularity.
Don’t forget your business groups. If you want a popular referral, then look no further than with business organizations you might be a part of. Will your Chamber of Commerce link back to you or can you find a way to be placed on a membership directory?
Local and niche directories may carry some weight. Specialized lists of companies managed by human-beings and not automated can carry some weight in the SEO space. If someone has created a list of companies in your field that would reap positive benefits for you and your company, don’t be afraid to see what it would take to be placed on that list with a link.
Remember, the more links pointing to you, the better your search position on sites like Google, Bing and Yahoo. However, make sure that these are relevant and credible sites as well. Links from a blog on Network Solutions holds more weight than by a website run by a spammer. Do you know who’s linking to you?
Source: Search Engine Watch
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