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Building Your Personal Brand, Part 2

March 18th, 2010 ::

by Patti Nuttycombe Cochran

branding irons

http://www.flickr.com/photos/simonbleasdale/ / CC BY-ND 2.0

Welcome back! Where did we leave off? Oh, yeah, I was driving home the Power of Your Personal Brand and the importance of your Personal Brand’s messaging being clear and consistent, and positive.

Why? Check out this YouTube video. There are some mind-blowing statistics included in this video that one cannot ignore.

Forget “Big Brother”… the WORLD is watching you! One must be vigilant … even militant … about protecting one’s Personal Brand. But don’t get paranoid; get PROACTIVE! Having a constant awareness of one’s Personal Brand offers an on-going opportunity to:

  • define ourselves…
  • redefine or reinvent ourselves…
  • evolve…
  • enhance…
  • add value…

All these actions are POSITIVE and allow us to be nimble and involved in the development of our Public Image. Taking control of your Personal Brand involves identifying the qualities or characteristics that make you distinctive! Ask yourself: What makes me stand out? What’s my greatest strength? What’s my most noteworthy quality?

Then, reflect on this list of qualities and ask the legacy question:

What do I WANT to be known for?

This should take some serious contemplation…good luck and enjoy the powerful introspection and reflection!

NOTE: Want some advice on what I see when I look at the brand you’ve created for yourself online? Email your name and links to your online presence to our editor. She’ll forward the information to me and I’ll choose one or two of you and do a Personal Brand evaluation for you in an upcoming blog post.

Patti Nuttycombe Cochran is Vice President-Client Services Consultant at Right Management, a global provider of Career Transition services and consulting expertise on Talent Management, Leadership Development, and Organizational Effectiveness. Patti is an avid networker interested in building the region’s business and philanthropic communities.

The views expressed here are the author's alone and not those of Network Solutions or its partners.

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Posted in Patti Nuttycombe Cochran, Personal Brand, WhatsNextGenY | 3 Comments »

This entry was posted on Thursday, March 18th, 2010 at 9:16 am and is filed under Patti Nuttycombe Cochran, Personal Brand, WhatsNextGenY. You can follow any responses to this entry through the RSS 2.0 feed.

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    [...] This post was mentioned on Twitter by Kevin Dugan, Serena Ehrlich, rferrier, meganlicursi, James Lee and others. James Lee said: RT @rferrier What's Next Gen Y blogger offers free "brand evaluation" to Gen Y job seeker. Read more: http://bit.ly/bKE070 [...]

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    This post was mentioned on Twitter by WriteBrainMedia: RT @rferrier What’s Next Gen Y blogger offers free “brand evaluation” to Gen Y job seeker. Read more: http://bit.ly/bKE070...

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    [...] | Communicator |Best Practices: Lou’s 10 Twitter Rules of Engagement 2 Tweets Building Your Personal Brand, Part 2 | What’s Next, Gen Y? by Patti Nuttycombe Cochran Welcome back! Where did we leave off? Oh, yeah, I was driving [...]