Dr. Alan Glazier of Shady Grover Eye and Vision Care here in the Virginia area. They have been in business since 1993 and always early adopters of technology. They registered their domain and built their web site in 1996. Over these last 15 years the web site got them a foothold in search engines and as the web has evolved they have evolved with it. They use the site extensively for customer service and were an early adopter of social media and have seen tremendous value being a small business. This is especially for those customers who are younger and it connects with those patients and potential customers who see that they use the same tools they do. They have gotten rid of all print advertising, even the yellow pages.
Shashi sat down with him recently and discussed the evolution of technology in his small business and how it has changed the way they do business and will carry them forward. He has three great secrets that you will have to watch the interview (or head straight to 6:05 in the video below) and find out. The interview is below:
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Tags: alan glazier, Inbound Marketing, social media
Posted in Customer Service, Entrepreneurs, Interviews, Marketing, small business, social media | No Comments »
