by Patti Nuttycombe Cochran
As a result of my recent offer, several courageous readers requested a Personal Brand Evaluation and the process was interesting and happily very positive!
Let’s take the example of Glen Montgomery, a passionate video editor from Ohio who submitted himself and his online persona for a Brand Evaluation. After googling, twittering, yahoo-ing, myspacing, facebooking and Linking-In…here’s my evaluation:
Glen’s image is consistent and passionate. There’s a terrific alignment within his multiple profiles.
His Twitter following is impressive and he incorporates multimedia links which give his profiles depth. His passion for filmmaking, editing and the world of film is palpable on all sites. I came away really admiring his drive, passion and interest in his profession!
His photo image on Google and Yahoo and LinkedIn is a wonderfully happy photo. Facebook, while a different photo image, shows someone fun-loving yet is “safe” from judgment or scrutiny by recruiters or employers. He’s used filters well, so that what he chooses to keep private is kept private. Smart!
A couple thoughts:
- Glen’s LinkedIn page was updated one month ago… perhaps more regular updates would keep his name active in LinkedIn’s status updates thereby creating a more prolific impression.
- He also describes himself as “trying to find himself in the world of post-production.” This description is wistful, but suggests desperation or someone who’s seeking. A bolder description that claims his ability and passion would be stronger as an overall description.
But, generally, Glen’s done a terrific job of presenting himself to the world as a focused, passionate individual with clear direction.
I hope Glen will stay in touch with us — and perhaps even submit some blog posts for us talking about his quest to “find himself in the world of post-production” so we can see if he’s successful.
Patti Nuttycombe Cochran is Vice President-Client Services Consultant at Right Management, a global provider of Career Transition services and consulting expertise on Talent Management, Leadership Development, and Organizational Effectiveness. Patti is an avid networker interested in building the region’s business and philanthropic communities.
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Tags: Facebook, job hunt, Job Search, LinkedIn, networking, Patti Nuttycombe Cochran, Reputation, social media, Twitter
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