Staci LaRue
As 2009 was coming to an end I realized that as much as I was enjoying motherhood, I also enjoyed my career as a fitness and nutrition professional. My former office space only allowed me to hold nutrition appointments, and I really wanted to add the personal training component back to my client programs. I needed to expand, and the only way it made sense financially was to do it on my own. LaRue Wellness unofficially launched in January 2010, but thanks to Mother Nature’s snow generosity things didn’t really get going until February.
I like being in control of my client relationships, scheduling, and having everything I want and need in my space to create the perfect atmosphere for wellness. As great as being your own boss is, it also adds some extra pressure and schedule demands, even more so for a one woman operation like mine. It is always a challenge to find time for client emails, accounting duties and maintenance, along with all the requirements of mommy hood. It’s a hard balance but I wouldn’t have it any other way. I love the challenge and being my own boss keeps me busy and I think makes me a better mom and role model.
Spreading the Word
Thus far I have done a little social networking on Facebook, but the rest has been word of mouth. I have been blessed with some great clients who have helped me spread the word about my new business.
Growing and Changing
My goal is to maintain the balance of being a mom and wife while continuing to help my clients become and stay healthy. In the immediate future, I would like do more corporate and group wellness programs. So far I have only had one corporate client for a 5 week weight loss workshop, which was a success. I have also hired an evening trainer who can utilize my facility while I am home being mom, which will help LaRue Wellness grow.
Advice for the New Business Owner
Set realistic goals, make time for your home/personal life, and don’t forget to pack a lunch!
As told to Monika Jansen via email
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Tags: entrepreneur, small business success, Social networking, time management, word of mouth marketing
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