By Rieva Lesonsky
These days, getting attention online is the key to success—and most small business owners are striving to get some. But as Jim F. Kukral points out in Attention! This Book Will Make You Money, too few of you think about what you’ll do with the attention once you get it. And unfortunately, attention means nothing if you don’t have a way to monetize it.
Kukral, a Web-entrepreneur and consultant who’s helped launch online companies and websites for clients ranging from small startups to Fortune 500 firms, sets out to show readers how they can attain both attention and revenue. Aiming at both startups and existing or expanding companies, Kukral proves his attention-getting ability from the get-go with chapter titles like “Porn and Pancakes at Church” that have you turning the pages to see what on earth he’s going to talk about.
Attention! covers topics including building your brand, finding memorable names for your business and website, and creating a sales funnel for people who find you online. You’ll learn why simple always works better when it comes to the Web, how to package your knowledge for maximum profit, how to generate recurring revenues and more.
Marketing writers’ books often suffer from a common weakness: too much rah-rah and not enough how-to. While Kukral at times treads that thin line, he escapes the fluff trap by offering detailed, specific steps on how to accomplish the goals he describes. His case studies—such as how he set out one morning to get interviewed on television that day, created a website to that end and appeared on the news within 8 hours—are both entertaining and informative. The book also benefits from plenty of examples of how real-life entrepreneurs generate attention—and profits—online.
Kukral is an energetic writer whose book will energize and inspire you. You’ll come away from Attention! with plenty of ideas you can use, and the enthusiasm to come up with lots of new ones yourself.
Image Courtesy: Jim Kukral
Google+Web.com is now offering forums designed to support small businesses in cities throughout the US. Learn more about these forums here: http://Businessforum.web.com/
Tags: business success, Marketing
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