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Join the Network Solutions Mobile Livestream Event and Get Your Business Ready for Mobile Marketing

May 3rd, 2011 ::

By Rieva Lesonsky

Are you attached to your smartphone? Of course you are—most small business owners, just like most Americans, don’t leave home these days without their BlackBerry, iPhone, Android or other smartphone within easy reach. Like most tech phenomena, this presents both a challenge to and an opportunity for entrepreneurs.

Consumers today are Googling on the go looking for restaurants, shops, movie theaters—you name it. In fact 33 percent of mobile searches are for local businesses. Is your business prepared for this onslaught? When people search for your business on their mobile phones, what do they get?  Mobile marketing is increasingly vital for all small businesses.

Those who are searching on their mobiles are ready for action: 61 percent call the business, and 59 percent actually stop by. In total an overwhelming 88 percent of mobile searchers take action the same day they conducted the search.

To help you understand more about mobile marketing, Network Solutions is hosting a Small Business Mobile Livestream May 17th (appropriately enough during the National Small Business Week). I’ll be moderating a panel of experts including small business technology expert Ramon Ray, technology therapist Jennifer Shaheen, business development specialist Tim Gorin, and Navin Ganeshan, Network Solutions’ own chief product strategist.

Together we’re going to share:

  • What mobile marketing really is, and why you need to pay attention.
  • The current state of small businesses and mobile technology.
  • Some simple and cost-effective steps to going mobile.
  • How you can incorporate mobile into your strategic marketing plans.
  • Small business mobile best practices that you can learn from.

Join us on May 17th from 1:30 to 2:30 pm EST. Register now to receive more details. I look forward to talking to you during the event.

Image Courtesy: Karen Axelton

The views expressed here are the author's alone and not those of Network Solutions or its partners.

Get more small business resources from Network Solutions

Web.com is now offering forums designed to support small businesses in cities throughout the US. Learn more about these forums here: http://Businessforum.web.com/

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Posted in Events, Marketing, Search Marketing, Small Business, Small Business Success Index, Technology | 1 Comment »

This entry was posted on Tuesday, May 3rd, 2011 at 9:00 am and is filed under Events, Marketing, Search Marketing, Small Business, Small Business Success Index, Technology. You can follow any responses to this entry through the RSS 2.0 feed.

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