7 Reasons to Start Using Posterous for Online Marketing

I have a serious love-hate relationship with social media, mostly because it can be a time-suck, so anything that makes managing or using social media easier, I’m all over.  And because I’m a big texter and emailer, I really only use social media when absolutely necessary (haven’t been on my personal Facebook page much in a couple of
months, and I miss it exactly this much).

So this is basically my way of saying that I just discovered Posterous, and it’s awesome.  The service lets you manage more than 20 social media platforms simply by sending an email.  You can update LinkedIn, Facebook, Twitter, Picasa, YouTube – and the list goes on.  For small business owners crunched on time but devoted to social media marketing, this is a lifesaver.

Here are 6 more reasons to use Posterous:

1. It is ridiculously easy to use. To do anything, from opening an account to updating social media accounts to sharing an article, you just email post@posterous.com.  If you only want to update one social media account, like Twitter, you email twitter@posterous.com.

2. Customize it to your heart’s content. Posterous has a layout similar to a blog, complete with a customized url.  You can customize the look, too; always nice
to have that option (this is one of the reasons I hate Facebook—everyone’s page looks the same because there’s only one layout).

3. Add pages, just like on a website. I’m looking around Posterous, and I found the account for a DJ I’ve never heard of, but that doesn’t matter.  His site is great.  He has 10 pages set up on his account, including a Dates page listing upcoming performances and a Media page containing videos of him performing.

You can add links to a ton of stuff about you: blog posts you’ve written, websites you’re associated with, content on Slideshare, whatever.  And of course you can also create an About Me page.

4. Easy way to set up an online photo album. When you email a photo or photos, a photo gallery is automatically created.   No more downloading photos from smart phone or camera to hard drive that you then have to upload to whatever site.

5. Write and publish blog posts from your smart phone. Forget dragging a laptop around with you to events just so you can blog about what’s happening.  The whole email thing makes it possible to write and publish blog posts when you’re at a conference, meeting, seminar, etc.  Just write a blog post in an email and send it off.  It’s instantly published.

6. Engagement made easy. You can set up your Posterous account so you will receive alerts via email if someone DMs you from Twitter or posts to one of your other social media accounts.  Super handy when you’re on the go and not sitting in front of the computer all day.

The only downside: Their mobile app is available only for the iPhone and Android.

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Now that I’m done drooling all over Posterous, do you think you’ll start using it?

Image by Flickr user yoppy (Creative Commons)

This entry was posted on Wednesday, June 1st, 2011 at 9:00 am and is filed under Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed.


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