How to Get Started Using Content Marketing on Social Media

By now, I am sure you’ve heard the phrase “Content is king.”  Whether we’re talking about your website or your Facebook page, the only way you can connect with your target market online and convince them that you are the person they need to do business with is by producing and sharing useful, interesting content on a consistent basis.

In this four-part series on using content to market and generate leads via social media, we’ll take a look at Facebook, Twitter and LinkedIn separately, as you have different audiences on each.

Facebook fans are interested in your product, service and/or company.  They like what you’re doing, so there are a lot of potential clients and referral sources on Facbook who want to interact with your brand.

Twitter followers are mostly strangers who are interested in your industry but maybe not you specifically.  Tweet broad, industry-specific content (I have generated leads through Twitter this way), with maybe a little about your company sprinkled in.  No sales pitches.

LinkedIn connections are people you have met personally via work or networking events.  Even as adults, we get judged by the company we keep, and that is no different online.  Some are potential customers, but everyone is a potential referral source if you are active enough in your account.

First up, though, you need to create content.  The fastest way to do this is by segmenting your target market, listing their pain points, and describing how your company, products and/or services solves those issues.

Now you can write blog posts, articles, white papers, a guide, how to, FAQ, newsletter, etc. based on those pain points/solutions.

One super important thing to remember: Do not publish the same content across social media channels at the same time.  Remember, your audience on Twitter is much different from your audience on LinkedIn: Your Twitter followers are mostly strangers while you personally know a vast majority of your LinkedIn connections.

Next up: Content marketing on Facebook

Image Courtesy: Flickr user webtreats (Creative Commons)

This entry was posted on Wednesday, July 13th, 2011 at 9:00 am and is filed under Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed.


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