- How to Use Content Marketing on LinkedIn
- How to Get Started Using Content Marketing on Social Media
- How to Use Content Marketing on Twitter
- How to Use Content Marketing on Facebook
In the second installment of this four-part series on using content to market and generate leads via social media, we’ll take a look at Facebook, which is the most fun, engaging and customizable social media platform out of the Big Three (Facebook, Twitter and LinkedIn).
But first, a little review from the first post in case you missed it:
Content is king. Whether we’re talking about your website or your Facebook page, the only way you can connect with your target market online and convince them that you are the person they need to do business with is by producing and sharing useful, interesting content on a consistent basis.
Before you start sharing content on Facebook, though, you need to know who is on there.
In general, Facebook fans are interested in your product, service, and or company. All of your customers are hopefully fans already (ask them to like you!). Everyone else obviously likes your brand and wants to interact with you. This means they are potential clients and referral sources, which leads to what to share: content that focuses on both your company and industry.
As a platform, Facebook is very community-oriented with a heavy focus on engagement. I like to think of it as a website where your target audience can talk back to you.
Here’s what to share:
- Blog posts
- White papers
- Published articles
- Video blogs
- Company news
- Games
- Surveys or quizzes (fun, “test your knowledge” quizzes)
- Ebooks
Always ask for feedback on what you are sharing to get discussions going, as it’s a great way to gauge interest in the content you are publishing. Adjust your content marketing strategy accordingly.
One tip that most people don’t think of: Check out what your competitors are doing on Facebook. What can you do differently or better? What about your favorite brands you like on Facebook? What do they do that you can replicate?
Next up: Content Marketing on Twitter.
Image Courtesy: Flickr user marcopako (Creative Commons)
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Tags: content, content marketing, Facebook, Marketing, social media, writing
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