- How to Use Content Marketing on LinkedIn
- How to Get Started Using Content Marketing on Social Media
- How to Use Content Marketing on Twitter
- How to Use Content Marketing on Facebook
In the final installment of this four-part series on using content to market and generate leads via social media, we’ll take a look at LinkedIn, which is, unfortunately, the most underutilized social media platform of the Big Three (Twitter and Facebook are the other two).
Sharing useful, interesting content on LinkedIn is just as important as elsewhere, but few people actually do so. Too bad, because LinkedIn is one of the best ways to generate leads, especially if you’re in B2B or B2G.
The reason: It’s so easy to find out who your target audience is, as they (hopefully) filled out detailed profiles when they joined. You know where they work, where they used to work, if you have any shared connections, and so on.
Plus, the people you are connected with on LinkedIn are people you have met personally via work, trade shows, conferences or networking events. They expressed interest in keeping in touch with you because they like you, think you could work together down the road, think you can refer business to each other, or just want access to your connections.
Some of your connections are potential customers, but everyone is a potential referral source if you are active enough. Share anything that positions you as a thought leader (company news is OK to share every once in a while).
What to share:
- Blog posts
- White papers
- Articles
- Press releases
- Ebooks
- Guides
Two more things to do:
Answer Questions
If you click on More in the top navigation bar on LinkeIn, the drop-down menu includes Answers. Answer questions about your industry on a regular basis, and you’ll develop a reputation as an expert and great source of information.
Get Recommendations
It is so easy to forget to do this, but routinely ask for recommendations, which lend credibility and authority. It’s a great way for everyone to see (in their weekly LinkedIn update) how awesome your clients think you are.
Image Courtesy: Flickr user crazyoctopus (Creative Commons)
Google+Web.com is now offering forums designed to support small businesses in cities throughout the US. Learn more about these forums here: http://Businessforum.web.com/
Tags: content, content marketing, LinkedIn, Marketing, social media, writing
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