Just because you are not a public relations expert does not mean you should avoid writing and distributing press releases. Take full advantage of getting your company’s news into the hands of bloggers, journalists and potential customers by thinking and acting like a PR pro.
Much has been written about what to include in your press release – strong headline, keywords, powerful quotes, detailed descriptions that explain the benefits of the product or service to your target market. But what what do you do with the release once it’s written? Distribute it, of course–just make sure you cover all your bases.
1. Submit your press release to distribution services.
Google News and Yahoo! News should be considered different search engines. Get your content indexed in these places by submitting your press release to one of the recognized press release distribution services (see #2 below).
2. Submit your press release to important news stations.
PRWeb, PR Newswire, Business Wire, Marketwire and PrimeNewswire are the five big news stations to hit, but don’t forget about other, less popular services and free services you may be able to use. Just be sure that you have access to the main search engines and the capability to hyperlink from the press release to your site.
3. Include hyperlinks in your press releases.
Free marketing! Hyperlink relevant words that will direct users toward targeted pages. For example, if your press release is about a new product launch, hyperlink important phrases and send people to your website page that corresponds to it, reaping the rewards of search engine optimization.
4. Publish the release on your site.
Sure, you’re sending the press release to reputable distribution services, but so often companies forget to publish a press release on their own website! Stick that baby on your media page, in your blog, news feed, anything! That’s the best way to make sure it is indexed by the main part of Google.
Image by Flickr user Maurina Rara (Creative Commons)Google+