Infographics are a great way to not only quickly explain a complicated idea or huge amount of information, but also grab your readers’ attention and engage them in a topic that might be dry or overly complex.
Easier said than done. An effective infographic must be created with a purpose in mind. You don’t want to end up with just a pretty picture – it really needs to help explain the information you are presenting. An infographic that is both engaging and useful combines visual interest, theme, detail, meaning and action—all in a single glance.
Use the following three tips to ensure that your infographics pop.
1. Make it fit.
You could squeeze an entire year’s worth of information into an infographic, but if you don’t take the time to fit the color and theme into your already-established company graphics, it might be a wasted effort.
Incorporate the colors and design you use in your branding – from your company logo to your website – as well as the typography and font. Taking time to give the function a little form will give your infographic an engaging and cumulative effect that adds to your presentation and enhances your brand.
2. Don’t rely on images.
In a well-designed infographic, an effective and modern image is almost a given. But if you stop there and fail to deliver detail and meaning to your image, the results will be less than stellar. The reason images are so powerful – and need a lot of attention in an infographic – is because they convey layers of meaning in an instant.
In an infographic, though, you are including a numerical quality with the visual, so make sure you choose information that is meaningful and relevant to your company and its goals.
3. Plan for action.
The worst thing an infographic can do is simply be a colorful repeat of information that can be easily accessed elsewhere. Give it a purpose by making sure your infographic will inspire action – does it teach something to the viewer? Does it compare data? Reveal new information?
By covering your bases with these three approaches, you will create an infographic that is informative, engaging, and visually appealing – all characteristics of a dream product. Distribute your infographic on your social networks, and your brand, audience and sales funnel will thank you!
Image courtesy of creative design agency Arrae
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Tags: Branding, design, engagement, infographics, Marketing, presentations, visual
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