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Consumers Are Going Mobile for Holiday Shopping

November 28th, 2011 ::

By Rieva Lesonsky

 

The holiday shopping season is officially off and running—and one of the biggest trends marketers are talking about is how readily consumers are switching to mobile shopping, whether on tablets or smartphones. A recent study from Prosper Mobile Insights found that majority of mobile users plan to use their smartphone or tablet for holiday shopping this year, whether researching or purchasing.

Here are some of the specifics:

Nearly two-thirds (61.7 percent) of mobile users say they plan to use their smartphone or tablet for holiday shopping this year. More than 60 percent say they plan to use their device as a “mobile mall”—both purchasing products and comparing prices. The other 39.2 percent say they will use their device primarily as a data organizer to keep track of gift lists, budgets, sales and the like. Mobile shoppers say they expect to make 37.9 percent of their holiday purchases from their device.

Of those mobile shoppers, the majority (56.7 percent) expect to be using their device mostly during the planning and research stage; 40 percent plan to use their device mainly during the shopping/in-store stage.

What types of products will consumers be searching for the most frequently on their tablets or smartphones? The top three gift categories for mobile shoppers are electronics, clothes and entertainment items. More than three-fourths plan to research electronics on their device, while nearly half (49.9 percent) say they will buy electronics from their device. Clothing/accessories was the third most popular category.

What are consumers not buying? Candy, home décor, beauty products and gift cards were at the bottom of the list for mobile purchases.

Image by Flickr user Steel City Hobbies (Creative Commons)

 

 

The views expressed here are the author's alone and not those of Network Solutions or its partners.

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Posted in sales process, Small Business, small business, Technology | 3 Comments »

This entry was posted on Monday, November 28th, 2011 at 6:00 am and is filed under sales process, Small Business, small business, Technology. You can follow any responses to this entry through the RSS 2.0 feed.

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  • http://www.blurbpoint.com/link-building-services.php Link Building Services

    True that mobile buyers has increased and so need for the mobile friendly website is needed. And not only that but try to attract the people to your cell website and then drive them to yourself and turn them into your buyer. So this all will be more beneficial for getting the more benefit at the time of holidays.

  • http://twitter.com/TurdTechnician Ben Harvey

    Take a look at http://www.iPhoneAccordionMenu.com – which is a solution for producing mobile friendly websites – and specifically solving the problem how to navigate complex structures on a tiny mobile device.

  • http://www.blurbpoint.com/link-building-services.php Link Building Services

    Thanks for sharing this link. But just to create such website is not enough , but one has to try to attract the visitors to the site and then make them turn into your buyer just browsing the site! So be sure for such kind of cell friendly website. And one thing more is that provide all the information real and true and be transparent for each and every thing on the site. So when person decide to buy from you then can not find totally different things other than the site.