Comments on: Email Marketing Is Not Dead, Part 2: Building a List

By: Anonymous

Anonymous — Fri, 11 Nov 2011 15:46:00 +0000

Don’t forget Insight.ly as a CRM to test out. If you’re using Google Apps for your biz email platform, you should know it’s the #1 CRM app for Google Apps right now.

By: Mike May

Mike May — Fri, 11 Nov 2011 11:17:00 +0000

The problem with buying a list has nothing to do with whether or not the list is “clean” – it’s whether or not the people on it know they have opted in to receive offers from third parties. Even if they have, it doesn’t mean they meant to or remembered, and it doesn’t mean they won’t mark a message from an unknown sender as SPAM. The concern should not be running afoul of the law; it’s that a sender reputation will be damaged from too many SPAM complaints, even if the mail was sent within compliance of CAN-SPAM. That makes it harder for the sender to reach all of its’ subscribers inboxes, including the ones who have opted in specifically or are even the sender’s customers.

By: Rapidpage Email Marketing

Rapidpage Email Marketing — Thu, 10 Nov 2011 09:55:00 +0000

I agree that the email marketing is not dead. I have earned the clients through this way. And I know that many companies are doing so. Thanks this article, absolutely it give us the tips on how do email marketing succesfully.Thanks!

Nicholas Hughes

By: Houston SEO Company

Houston SEO Company — Wed, 09 Nov 2011 19:51:00 +0000

Many people still use their opt in list for to many services. I run into it on a regular basis where people are trading lists, and sending you emails even after I have unsubscribed. This turns into a problem when you get people that become frustrated and just stop reading emails all together. Your email list is a precious part of your business and I wish more businesses understood that and respected that.

By: EmailMrktr22

EmailMrktr22 — Wed, 09 Nov 2011 17:45:00 +0000

In response to “Do not buy a list”…. there are plenty of sites on the internet that provide email lists and there are few from that list of sites that give you accurate and effective data…. There is a company that assured me they clean and update their lists once a month and I couldn’t be happier with my results… As long as the service provider can assure you a clean list and opt-in customers then I don’t see a problem with purchasing your lists as long as you are smart and do your research.

By: Dhswee

Dhswee — Wed, 09 Nov 2011 17:18:00 +0000

Is there any official regulation around creating an email list from past customer contacts who haven’t officially opted in yet or is it more a matter of etiquette?

By: Witheredherb

Witheredherb — Wed, 09 Nov 2011 16:28:00 +0000

I agree with Shonali and most email marketing software (constant contact, mail chimp, etc) have very strict rules about how you build your list and adding business card information is borderline on such policies.

By: Link Building Services

Link Building Services — Wed, 09 Nov 2011 06:40:00 +0000

I do not agree with one point of removing the person from the list who has unsubscribes as this can be the negative point of our lead to one place. Instead of removing try to know the reason why get unsubscription and after knowing the reason try to turn it to subscribe with us again. And as this small achievement can be the biggest one day.

By: Shonali Burke

Shonali Burke — Tue, 08 Nov 2011 14:59:00 +0000

Monika, I disagree on the business cards bit. If I give my card to people it’s because I’m ok with them having my professional contact information (which they could easily pull online, but that’s another story). It does not mean that I’m opting in to any of their email lists; in fact, the lists that irritate me the most are those that come from people who I may have met at conferences, etc., and who have made no other effort to connect with me, but all of a sudden, I’m on their list. It’s one thing to follow up with a courteous note ASKING if I’d like to be added to their e-newsletter, etc.; it’s completely different to suddenly find you’re on such a list. To me, that is spam, and I’ve heard many other people express frustration with this approach.