Comments on: Email Marketing Is Not Dead, Part 3: Creating Content http://www.networksolutions.com/smallbusiness/2011/11/email-marketing-is-not-dead-part-3-creating-content/ Fri, 05 Apr 2013 12:16:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: MailMonitorApp.com http://www.networksolutions.com/smallbusiness/2011/11/email-marketing-is-not-dead-part-3-creating-content/#comment-29406 MailMonitorApp.com Wed, 16 Nov 2011 16:31:00 +0000 http://www.networksolutions.com/smallbusiness/?p=10055#comment-29406 To add to the point number 1 and 2 about subject line and content:  It's also essential to consider the terms chosen when choosing a clever (no not) subject line.  The content is evaluated by email email service provider before delivery and often email marketers choose terms that raise red flags and cause the email to not be delivered or sent to the bulk folder. The best way to monitor this is to run email marketing campaigns through tests before sending that will check against several spam filters and run delivery tests against real accounts at several email service providers to see what sort of delivery rates there are.  Monitoring open rates alone is highly problematic due to most email programs delivering with images turned off which will is not trackable as an open. Seed based monitoring is essential for any email marketer.   To add to the point number 1 and 2 about subject line and content:  It’s also essential to consider the terms chosen when choosing a clever (no not) subject line.  The content is evaluated by email email service provider before delivery and often email marketers choose terms that raise red flags and cause the email to not be delivered or sent to the bulk folder.

The best way to monitor this is to run email marketing campaigns through tests before sending that will check against several spam filters and run delivery tests against real accounts at several email service providers to see what sort of delivery rates there are.  Monitoring open rates alone is highly problematic due to most email programs delivering with images turned off which will is not trackable as an open.

Seed based monitoring is essential for any email marketer.  

]]> By: Anonymous http://www.networksolutions.com/smallbusiness/2011/11/email-marketing-is-not-dead-part-3-creating-content/#comment-25896 Anonymous Fri, 11 Nov 2011 15:44:00 +0000 http://www.networksolutions.com/smallbusiness/?p=10055#comment-25896 Great post!  Your #1 is so important, but people don't realize that it should absolute priority #1 for emails. And that the point of the subject line is not to tell the user completely what's in the email, but to act as a teaser / hint of what's inside.  The measure of success for subject line is solely if the recipient OPENS the email or not.  It's not to explain, it's to get someone to click and open. Great post! 

Your #1 is so important, but people don’t realize that it should absolute priority #1 for emails.

And that the point of the subject line is not to tell the user completely what’s in the email, but to act as a teaser / hint of what’s inside. 

The measure of success for subject line is solely if the recipient OPENS the email or not.  It’s not to explain, it’s to get someone to click and open.

]]> By: Link Building Services http://www.networksolutions.com/smallbusiness/2011/11/email-marketing-is-not-dead-part-3-creating-content/#comment-25695 Link Building Services Fri, 11 Nov 2011 09:52:00 +0000 http://www.networksolutions.com/smallbusiness/?p=10055#comment-25695 Great points sharing with all. And when one dealing with the email marketing then content is also the major thing that attract the people to provide response for our email. We all know that content in the major thing when one marketing with the seo but when one using email marketing then also content is the important. Thanks for providing such details. Great points sharing with all. And when one dealing with the email marketing then content is also the major thing that attract the people to provide response for our email. We all know that content in the major thing when one marketing with the seo but when one using email marketing then also content is the important. Thanks for providing such details.

]]>